By way of Dana Epp's blog:
The CD-ROM contains tools, templates, roadmaps and how-to guides in addition to Microsoft's prescriptive security guidance. The kit is designed to help you implement measures like automating security patch installation and blocking unsafe email attachments to help your organization stay protected.
There is no cost for the CD, and Microsoft is covering the shipping too! I already ordered mine, and I suggest you do the same.
Mine is already ordered. Get your order in, too.